PEFC Wood Works
PEFC Wood Works is a concept bringing together the people who use wood and the sustainable source of the wood. Cooperation with people working with wood results in events that consumers and stakeholders can take part in. The goal is to make people learn to appreciate wood grown in sustainable forests and the various ways in which wood can be worked with.
A wooden installation imitating the shapes and sounds of the forest was brought to the middle of the urban jungle for the Night of the Arts and Helsinki Design Week 2015. Made by carpenter Puuguru and Forest certification system PEFC, the installation gave the opportunity to sit down and enjoy the calming effect of the woods.
Time and Place
Night of the Arts, Helsinki, 20–21 August 2015: Narinkkatori, Kamppi (in front of the Kamppi Shopping Centre)
Helsinki Design Week, 3–13 September 2015: in front of the National Museum of Finland (Mannerheimintie 34)
The installation is created by PEFC Finland, carpenter Puuguru and PR agency Sugar Helsinki. The purpose of the installation is to show how responsibly produced wood finds its way from the forest to the consumer, as well as to inspire people to find new and innovative ways to work with wood.
￼￼PEFC Finland is part of the international PEFC organization. PEFC, the largest forest certification system in the world, proves that the management of forests is sustainable.
Dutch Jelle van der Beek, a.k.a. Puuguru, is known for his playful yet ambitious style, for his workshops that inspire urban citizens, as well as for his love and passion for responsible carpentry. The carpenter once worked as a researcher at University of Eastern Finland. However, he grew weary of the academic world and decided to devote himself to handicraft and wood. He has been an entrepreneur since 2011.
Sugar Helsinki is a PR agency dedicated to promoting ethical and ecological lifestyle.
PEFC – The Responsible Choice